UP is television’s trusted destination for uplifting shows families can watch together. With box-office hit films and network series like Gilmore Girls, Home Improvement and America’s Funniest Home Videos, alongside originals like Bringing Up Bates, Expecting and Our Wedding Story, UP’s programming celebrates life’s biggest moments. In 2018, UP will celebrate a “Life’s Biggest Moment” of its own, premiering more hours of original content than ever in its history. In addition, UP’s award-winning pro-social initiative, “Uplift Someone,” has inspired over 191 million people to uplift others through its social videos. Based in Atlanta, UP is a division of UP Entertainment, LLC, and partners with the Aspire network on sales, marketing and other operational services. And UP Entertainment’s new UP Faith & Family subscription on-demand service has quickly become the fan favorite for its all-ages lineup of family and faith-affirming movies and series.
Aspire is the television entertainment network from Earvin “Magic” Johnson that reflects the people and modern-day experiences of black and urban culture in a way that is inspiring, authentic and entertaining. Aspire is the destination for lifestyle programming that reflects how our audience lives - through food, travel, fashion, humor, music, design and film. Aspire offers lifestyle original scripted and reality series, specials and independent films as well as beloved dramas, contemporary comedies and provocative documentaries that allow you to connect and … see yourself here.