2016 Is the Year of Local

The old adage quotThink Global and Act Localquot has never been more relevantamp160 2016 is a year chock full of reasons to advertise locallyGrassroots political and advocacy campaignsOil prices are dropping making it easier for families to drive to local tourism spots family vacations are backSmall businesses are growingDiseases such as diabetes asthma and heart disease tend to be regionally skewedCompanies are consolidating and targeting their messaging to local communitiesCrisis is local eg hurricanes tornadoes food outbreaksOlympic advertisers will be honoring hometown heroesAnd the list goes onThere are plenty of media options out there that deliver quotlocalquotamp160However with local TV inventory tight in caucus primary and swing state markets advertisers will need to reconsider the targeting abilities and impact of their media mixamp160 The local media like print mobile and social newspaper platforms are often the first stop in delivering news info and insights that engage and inform communitiesNo one can dispute that in this new world order mobile is a key influencer connecting communities messaging and behavioramp160 Mobile is everywhere and ad dollars have followedamp160Why Because community members trust local messaging they care about what39s going on around them be it politics events business community news finance sports and they seek out local shopping dealsamp160 Mobile just makes the exchange move more quickly and advertisers understand this better than anyoneAdvertisements on newspaper sites in the top 25 DMAs reach a whopping 1186 million adults 18 which includes 680 million mobile exclusives as measured by comScore December 2015 They also reachamp160458 million Millennials age 1834 With impact like that local messaging is bound to be shared through a powerful connectionPhotograph courtesy of Corbis The opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated bloggers

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2016 Is the Year of Local

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Mary Ellen Holden

"About That with Carl Mayer:" Alaina Donnellon (Episode 6) - By Carl Mayer

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2016 Is the Year of Local

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Mary Ellen Holden

"About That with Carl Mayer:" Alaina Donnellon (Episode 6) - By Carl Mayer

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