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2Q16: Core TV Network Growth Decelerates -- Drexel Hamilton

2Q16: Core TV Network Growth Decelerates -- Drexel Hamilton

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Tony Wible

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Wall St. Speaks Out
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Normalized ad revenue growth accelerated for cable networks in 2Q16 and moderated for broadcast networks as ratings weakness mounted. While ad growth looks to be improving, the results are skewed by outlying performance at AMCX and are still trending below our programing cost inflation benchmark - the growth rate we often refer to that is needed to maintain stability in the TV ecosystem. Furthermore, the strong upfront may not be indicative of a sustainable improvement as results are partly tied to a one-time rebalancing of ad spend away from scatter and digital allocation. Broadband-only homes grew 16% YOY.

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Tony Wible

Wible is an entrepreneur and well-known Technology and Media analyst that joined Drexel Hamilton in 2015 covering the Media and Entertainment sector. He previously covered the same sector for seven years at Janney Montgomery Scott, specializing in the digi… read more

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Knowledge Exchange

A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

Read member content
#

Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

Go to page
#

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

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Watch, Listen & Learn
Watch, Listen & Learn

Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

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