At the recent 4As Decisions 2022 conference a panel of senior marketing executives set out to "myth bust" the stereotypes and false impressions that many marketers have around advertising within videogames. The topics ranged from the under-appreciation of gaming as an ad vehicle, how to kickstart brands new to the space and how to engage gaming communities to brand safety and overall metrics.
4As Decisions 2022: Dispelling Myths and Revealing Truths About Gaming for Brands
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