4A's Talent@2030: Lessons in Employee Retention During the "Great Resignation"

quotWe are all human and we all need to be able to take care of ourselves and feel good about what we39re doingquot said Tangie Murray Senior Vice President of the 4A39s Foundation and moderator of a panel entitled quotRetention Beyond the Pay Discussionquot at the 4A39s recent Talent2030 conference To that end retention drivers including culture career development opportunities employee choice and flexibility connection and respect play vital roles in attracting and retaining talent in this evolving environmentquotOne of my personal values is connectionquot Murray continued quotConnecting to other humans connecting people to each other and to opportunities that help them live more fulfilling lives In order to stay people need to feel a positive connection to the organizations where they choose to invest so much of their valuable timequotquotRespect is a huge driver of peoples39 sense of psychological safety and how they feel connected to their colleagues their teams and their workplacequot offered Nikki Lamba Global Chief Diversity ampamp Inclusion Officer for DDB Worldwide She noted that the company has a longstanding philosophy based on quotFour Freedomsquot or principlesquotThere39s Freedom from Fear which is all about creating a culture where no question is wrong where you can feel supported and feel heard Freedom to Fail because we learn by failing and grow by failing and there39s a safety in knowing that you can do that Freedom from Chaos because we believe that organized chaos breeds stronger ideas and Freedom to Be amp8230 no matter who you are or how you might identify or where you come from you can bring your whole self to work that uniqueness and feel welcome and feel acceptedquot Lamba saidShe further explained that DDB39s Four Freedoms concept is quota commitment that everybody39s making to each other that regardless of where you are or what you do you respect each other you value everybody39s contributions and everybody39s time We39re talking about this when we39re hiring people during the onboarding process and whenever we feel that people need to be reminded of it It39s a crucial factor in our culturequotYvonne Yancy Chief Administrative Officer ampamp Head of Workplace for Understood said her organization spends a lot of energy listening to its employees39 feedback through surveys and oneonones as they grow organizationally Every employer should be asking two questions she asserted quotWhat do you need to thrive herequot and quotWhat do you need to really be exceptionalquotYancy recalled that twoandahalf years ago working from home was considered quota big deal We think nothing of it now that flexibilityquot she said quotCreating a space that gives you the support that you need is really the key to ensuring that you have respect and that people feel the respect back when they contribute to your organizationquotThe trust that an organization puts in its employees is also key according to Amy Mabry Director of Business Development at 24 Seven quotHaving that trust and respect is more of a motivator to do a better job for your clients for your company and for yourselfquot she noted quotAt 24 Seven we39ve actually had some of the highest retention that we39ve had in the history of our company at a time where we39re seeing so much movement And I noticed that we39ve had more promotions than we have had and I feel like that39s because our management is recognizing the work that the talent is doing in the moment and not waiting for them to get closer to the doorquotAnd as for the Great Resignation quotI have a client who doesn39t call it the Great Resignation but rather the Great Hiring Spreequot Mabry admitted quotAnd it39s so true you can access gamechanging talent now across the country That never was possible before Now it39s a hard balance because you also have to think about company culture and what you want that to look like so it39ll be interesting to see how that continues to evolve as we all navigate this next phasequotquotI think it39s actually fantastic that people are making decisions with their feet to be authentic to be where they want to be where they feel supportedquot Understood39s Yancy added quotNow people have an opportunity to really find spaces that they39re excited about As an employer that39s fantastic So I think this transition that we39re all going through this finding where you really should be is spectacular for employers and we should embrace thatquotClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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4A's Talent@2030: Lessons in Employee Retention During the "Great Resignation"

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Richard Mancini

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