7.3% Ad Growth Forecast for 2014. 2013 Ad Spend only +0.8%.

Scroll down in this report for our 2014 advertising spending forecasts by medium and 2013 preliminary spending data There are three separate reports below amp8211 for legacy media digital media spending and combined total advertising investments We will be issuing future reports on our longterm forecasts belowtheline marketing and promotional spending and Hispanic MediaAccording to the MyersBizNet market analysis combined legacy and digital advertising spending increased only 08 in 2013 compared to our original forecast of 13 representing combined total legacy and digital ad spending of 1805 billion MyersBizNet is forecasting overall ad spending growth for 2014 of 73 reflecting 24 increases in legacy ad spending across eleven traditional media categories and 203 yeartoyear growth in digital spending across the 11 media categories plus ten additional digital and nontraditional media categoriesEven with reported 41 growth of GDP for 2013 total marketing investments above and belowtheline declined 10 from 5847 to 5788 The declines resulted primarily from reductions in shopper marketing direct mail and trade promotion plus nonpolitical year decreases in local media While most of the projected increases in 2014 spending are targeted to digital media network cable TV and local spot television will have high singledigit growthMyersBizNet forecasts that abovetheline advertising investments will increase an average 50 annually through the end of the decade although total marketing investments will be flat to slightly down Marketers are increasingly moving belowtheline budgets into digital investments with a meaningful share of these shifts going to the digital assets of legacy media companies This shift in focus represents a major opportunity for advertising and media agencies and especially for media agencies that develop resources for implementing promotional and directtoconsumer shopper marketingBy comparison to the MyersBizNet data Magna Global reports 15 advertising growth in 2013 and forecasts 55 growth for 2014MyersBizNet Media Business Reportamp160 2014Official Marketing Advertising Spending Data 2010 2020COMBINED LEGACY DIGITAL NONTRADITIONAL SPENDINGUPDATED 010614amp160amp160 Data reportedamp160 in 000000amp160amp160amp160amp160amp160amp160Includes spending from all sources including quotlegacyquotamp160 traditionaldigital and nontraditional marketing spend within each category20132014 Change Share Change ShareNewspaper Advertising Print All Platforms50246861370124651127Local ampamp National Spot Broadcast TVAll Platforms130210021169923080119CableSatellite Network Television All Platforms8326131145732803148Broadcast Network TV All Platforms35190141053019582101Consumer Magazines Advertising Print All Platforms091641391061650485Terrestrial Radio All Platforms511608789241646785Media Directed SocialPromotionSponsorshipsNative102786444120880845Branded EntertainmentProduct Placement6471784050753739OutofHomePlaceBased excl Cinema ampamp DOOHV5476434248801041BusinesstoBusiness Magazines Print All Platforms7651972953492425Online Originated Display Banner Advertising6074014152778640LocalRegional Cable TV All Platforms4249822842519427Broadcast Syndication All Platforms1023671333228712Social MarketingWOMConversational Marketing400462026350623732Videogame AdvertisingVirtual Currency180160109200192110Mobile ampamp Apps Advertising incl Mobile Search800414623600663334Cinema Advertising All Platforms110799047085504Digital PlaceBased Video Media excl cinema13895505126107606Internet Originated Radioamp16038088305380121906Online Originated Video Content Advertisingamp160400137208600219511Interactive VOD ampamp Addressable TV Advertising4001670140023301TOTAL US Only081805061000731936061000Source MyersBizNet Media Business Reportamp169 copyright 2014amp160amp160amp160amp160amp160MyersBizNet Inc Jack Myers and employees accept no responsibility for any actions taken as a result of this forecastamp160amp160amp16020132020 are estimates Hispanic Media Data will be issued separatelyamp160amp160amp160amp160amp160Facebook display ads included in display categoryamp160amp160amp160amp160amp160amp160References Barclays Capital BIAKelsey CAB Carat Credit Suisse Deutsche Bank Equity Research DMA eMarketer Goldman Sachs GroupM IAB JPMorgan ChaseKantar Research Universal McCannMagna Global Morgan Stanley MPAamp160 Needham Research Nielsen PQ Media Alternative Media Research SeriesPriceWaterhouseCoopers TAB TvB UBS Verona Suhler Stevenson Communications Industry Forecast Wachovia DPAA Miller Kaplan Wedbush Zenith Optimedia Excludes World Cup Revenues Includes political revenuesamp160amp160amp160amp160amp160amp160This forecast includes Olympics NFL NCAA and other sports programmingamp160amp160amp160amp160amp160amp160amp160amp160amp160Click for full size reportMyersBizNet Media Business Reportamp160 2014LEGACY ADVERTISING SPENDING excluding DigitalOfficial Marketing Advertising Spending Data 2010 2020UPDATED 010614amp160amp160 Data reportedamp160 in 000000amp160amp160amp160amp160amp160amp160quotLegacyquot refers to revenues generated for traditional nondigital advertising and marketing spend within each category20132014 Change Share Change ShareNewspaper Advertisingamp16086201511534019345143Local ampamp National Spot Broadcast TV138200641529822030163CableSatellite Network Televisionamp16080250091908227060201Broadcast Network TV52174381321017613131Consumer Magazines Advertisingamp16030145871112514222105Terrestrial Radioamp16064149311131015080112OutofHomePlaceBasedamp1604570835436733854BusinesstoBusiness Magazinesamp16010045763580421031LocalRegional Cable TVamp1604548263740501937Broadcast Syndicationamp1601522561740216616Cinema Advertisingamp160110798067085406TOTAL US Only441317181000241349361000Source MyersBizNet Media Business Reportamp169 copyright 2014amp160amp160amp160amp160amp160amp160MyersBizNet Inc Jack Myers and employees accept no responsibility for any actions taken as a result of this forecastamp160amp160amp16020132020 are estimates Hispanic Media Data will be issued separatelyamp160amp160amp160amp160amp160amp160Facebook display ads included in display categoryamp160amp160amp160amp160amp160amp160References Barclays Capital BIAKelsey CAB Carat Credit Suisse Deutsche Bank Equity Research DMA eMarketer Goldman Sachs GroupM IAB JPMorgan ChaseKantar Research Universal McCannMagna Global Morgan Stanley MPAamp160 Needham Research Nielsen PQ Media Alternative Media Research SeriesPriceWaterhouseCoopers TAB TvB UBS Verona Suhler Stevenson Communications Industry Forecast Wachovia DPAA Miller Kaplan Wedbush Zenith Optimedia Excludes World Cup Revenues Includes political revenuesamp160amp160amp160amp160amp160amp160This forecast includes Olympics NFL NCAA and other sports programmingamp160amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160Click for full size reportMyersBizNet Media Business Reportamp160 2014DIGITAL ampamp NONTRADITIONAL SPENDING ONLYamp160Official Marketing Advertising Spending Data 2010 2020UPDATED 010614amp160amp160 Data reportedamp160 in 000000amp160amp160amp160amp160amp160amp160Excludes quotLegacyquot spending generated through traditional nondigital advertisingamp160 spend within each category20132014 Change Share Change ShareNewspaper Advertising Print All Platforms150453693170530790Local ampamp National Spot Broadcast TVAll Platforms10093819120105018CableSatellite Network Television All Platforms150112223200134723Broadcast Network TV All Platforms200157632250197034Consumer Magazines Advertising Print All Platforms200182637250228239Terrestrial Radio All Platforms150115624200138724Media Directed SocialPromotionSponsorshipsNative10278641611208808150Branded EntertainmentProduct Placement647178147507537128OutofHomePlaceBased excl Cinema ampamp DOOHV1805601120067211BusinesstoBusiness Magazines Print All Platforms1506211315071412Online Originated Display Banner Advertising607401152527786133LocalRegional Cable TV All Platforms801560312017403Broadcast Syndication All Platforms1001110210012202Social MarketingWOMConversational Marketing4004620953506237106Videogame AdvertisingVirtual Currency180160133200192133Mobile ampamp Apps Advertising incl Mobile Search8004146856006633113Cinema Advertising All Platforms150100150100Digial PlaceBased Video Media excl cinema13895520126107618Internet Originated Radioamp16038088318380121921Online Originated Video Content Advertisingamp160400137228600219537Interactive VOD ampamp Addressable TV Advertising4001670340023304TOTAL US Only182487881000203586701000Source MyersBizNet Media Business Reportamp169 copyright 2014amp160amp160amp160amp160amp160amp160MyersBizNet Inc Jack Myers and employees accept no responsibility for any actions taken as a result of this forecastamp160amp160amp16020132020 are estimates Hispanic Media Data will be issued separatelyamp160amp160amp160amp160amp160amp160Facebook display ads included in display categoryamp160amp160amp160amp160amp160amp160References Barclays Capital BIAKelsey CAB Carat Credit Suisse Deutsche Bank Equity Research DMA eMarketer Goldman Sachs GroupM IAB JPMorgan ChaseKantar Research Universal McCannMagna Global Morgan Stanley MPAamp160 Needham Research Nielsen PQ Media Alternative Media Research SeriesPriceWaterhouseCoopers TAB TvB UBS Verona Suhler Stevenson Communications Industry Forecast Wachovia DPAA Miller Kaplan Wedbush Zenith Optimedia Excludes World Cup Revenues Includes political revenuesamp160amp160amp160amp160amp160amp160This forecast includes Olympics NFL NCAA and other sports programmingamp160amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160Click for full size reportIf you are receiving this report you are a registered member to MyersBizNet or are receiving it as part of a registered corporate membership As a member Jack responds personally to your emails requests and comments He is available to speak at your company events In addition to Jack Myers Media Business Reports your membership underwrites MediaBizBloggerscom Women in Media Mentoring Initiative Jack Myers Wall St Report Jack Myers Video Media Report plus our exclusive industry economic forecasts trend forecasts and corporate performance research Redistribution in any form except among approved individuals within your company is prohibited As a member you have full access to all archives and reports at wwwjackmyerscom If you require your ID and password contact maryannjackmyerscom amp160

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7.3% Ad Growth Forecast for 2014. 2013 Ad Spend only +0.8%.

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"About That with Carl Mayer:" Alaina Donnellon (Episode 10: Political Spending) - By Carl Mayer

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7.3% Ad Growth Forecast for 2014. 2013 Ad Spend only +0.8%.

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