Nielsen’s launch announcement last week of its Subscription Video-on-Demand syndicated content ratings service has provided the industry with several important and somewhat surprising insights into the impact of these services on the TV industry.
90% of SVOD Viewing Is On the TV Set, Reports Nielsen. Only 20% of Viewing is Original Content
![90% of SVOD Viewing Is On the TV Set, Reports Nielsen. Only 20% of Viewing is Original Content](/media/articles/steve-hasker.jpg.550x380_q85_box-12%2C0%2C606%2C412_crop.jpg.webp)