Seismic shifts in the media landscape have and continue to occur that foretell that growth of video ad inventory will primarily be focused on new emerging channels, such as streaming video and OTT/CTV. According to eMarketer in July 2021, over 55.1MM people will have cut the cord by 2022. For marketers that means it's no longer a small subset of people changing their habits, but a real trend. It's time to delve into the world of Over-the-Top (OTT) and Connected TV (CTV). That world can be a confusing place, so let's try to break it down.
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