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Sinclair's Jon Spaet on Being "Wired Differently" and Offering "Ecosystem Insurance"

Sinclair's Jon Spaet on Being "Wired Differently" and Offering "Ecosystem Insurance"

Author

Kathy Newberger photo

Kathy Newberger

Publish date

June 11, 2019

Channel

Sinclair Broadcast Group InSites
24 15

I'm at the midtown Manhattan offices of Sinclair Media Networks, a division of Sinclair Broadcast Group, for an Upfront Week talk with Jon Spaet, Vice President, Network Sales and Development, about the national sales operation he leads for one of the country's largest station groups.  Spaet's team, all of whom are experienced national television sellers, represent Sinclair's full footprint -- 191 stations affiliated with every major broadcast network.  The inventory may be across many stations, but he emphasizes that what his team is selling is the equivalent of a true national network, not an unwired network, as buyers sometimes assume.

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24 15
Kathy Newberger photo

Kathy Newberger

Kathy Newberger was most recently Vice President of Sales and Client Strategy at Standard Media Index.  Her background includes stints in national and local media sales and sales management at Cablevision and what seems to her to have been every traditi… read more

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