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photo Charlene Weisler September 18, 2018

UPtv's Ron Plante on Keeping Family in Mind

Channel UPtv / Aspire
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Ron Plante, Senior Vice President of Research and Audience Strategy, UPtv, has launched a multi-wave, multi-year segmentation study that teases out psychographic behavioral elements in viewers that can then be merged with quantitative measurement services such as Nielsen and MRI.

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Charlene Weisler

Charlene Weisler is a media research executive with experience that spans broadcast, cable, off-platform, non-linear and broadband. Her expertise is in set top box data, SEO, metrics creation and behavioral psychography. In addition, she writes about the m... read more

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