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UPtv's Ron Plante on Keeping Family in Mind

Author

Charlene Weisler

Publish date

Channel

UPtv / Aspire InSites

Ron Plante, Senior Vice President of Research and Audience Strategy, UPtv, has launched a multi-wave, multi-year segmentation study that teases out psychographic behavioral elements in viewers that can then be merged with quantitative measurement services such as Nielsen and MRI.

Charlene Weisler

Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more