About Us
Sign In Sign Up
Live from TCA
Media Village logo
Insider InSites MediaBizVillages Columnists Journalists MediaBizBloggers

UPtv's Ron Plante on Keeping Family in Mind

UPtv's Ron Plante on Keeping Family in Mind

Author

Charlene Weisler photo

Charlene Weisler

Publish date

September 18, 2018

Channel

UPtv / Aspire
5 49

Ron Plante, Senior Vice President of Research and Audience Strategy, UPtv, has launched a multi-wave, multi-year segmentation study that teases out psychographic behavioral elements in viewers that can then be merged with quantitative measurement services such as Nielsen and MRI.

AlertMe
Page  of  Prev Next
5 49
Charlene Weisler photo

Charlene Weisler

Charlene Weisler is a media research executive with experience that spans broadcast, cable, off-platform, non-linear and broadband. Her expertise is in set top box data, SEO, metrics creation and behavioral psychography. In addition, she writes about the m... read more

ADVERTISEMENT

Most Shared

  • UPtv's Amy Winter on the Programming Strategy that Led to "Design Twins"
Media Village logo

5 49
Media Village white logo
MyersBizNet, Inc.
Jack Myers TomorrowToday Economics / TV / Video Download / Lunch at Michael's / Wall St. Village / AdTech Village / CMO Village / Audio InSites Village / Creativity Village / Auto InSites Village
Company
  • About Us
  • Contact Us
  • Editorial Guidelines
  • Privacy Policy
  • Terms of Use
  • Official Sweepstakes Rules
  • Partner Showcase
Follow us
Our reports

Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast.

Get our reports
GET IN TOUCH

We'd like to hear from you! Call us, send us an email or request a meeting.

Contact Us
Receive e-mail News & Updates

Thank you for visiting MediaVillage.com. Subscribe for free to receive our e-reports and weekly updates.

Sign Up

Menu

Home Insider InSites MediaBizVillages Columnists Journalists MediaBizBloggers

Follow us!

About Us