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A Manifesto for the Media Agencies

A Manifesto for the Media Agencies

Author

Brian Jacobs photo

Brian Jacobs

Publish date

April 27, 2015

Channel

The Cog Blog

It’s election time, which means it’s the season for manifestos. Last week’s Cog Blog post outlined many of the problems facing the media agencies; this week’s proposes some solutions. A sort-of manifesto for the media agencies.

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Brian Jacobs photo

Brian Jacobs

Brian Jacobs spent over 35 years in advertising, media and research agencies including spells at Leo Burnett (UK, EMEA, International Media Director), Carat International (Managing Director), Universal McCann (EMEA Director) and Millward Brown (EVP, Global... read more

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