Last week's Cog Blog post commented on the coincidental juxtaposing of the creative agency Mother's entry into the media agency world, with Wavemaker's launching of a super-optimizer capable of analysing masses of planning options very quickly.
A Media Story: The Magician and the Wand
![A Media Story: The Magician and the Wand](/media/articles/magic-wand1081149_1280pixabay.jpg.550x380_q85_box-0%2C0%2C1230%2C854_crop.jpg.webp)