Last week's Cog Blog post commented on the coincidental juxtaposing of the creative agency Mother's entry into the media agency world, with Wavemaker's launching of a super-optimizer capable of analysing masses of planning options very quickly.
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Brian Jacobs spent more than 35 years in advertising, media, and research agencies, including spells at Leo Burnett (UK, EMEA, International media director), Carat International (managing director), Universal McCann (EMEA director) and Millward Brown (execut… read more