Last week's Cog Blog was enthusiastic in its praise for the speech given by P&G's Marc Pritchard to the IAB leadership conference. We weren't the only ones -- Pritchard's speech received rave reviews all over the world, with Mark Ritson calling it "the most important marketing speech in 20 years." But the reaction from one sector of the industry wasn't so much muted as inaudible. I may very well be reading the wrong blogs/newsfeeds/trade books (and if I have been, someone will tell me) but I'm yet to see any agency commenting on what Marc had to say. This is odd, as agency people a) like to be quoted on almost anything, and b) are expert at jumping on popular bandwagons. Plus, much of what Marc had to say could be said to feed into certain well-aired agency themes: ad fraud = bad; technology chain = too long; data in walled gardens = undesirable; agencies being contract compliant = good; agencies being properly paid = excellent.
Marc Pritchard's IAB Speech Continues to Resonate
