A Smart Black History Month Double Play for ABC Stations

There are the local applications crafted by ABC stations in New York Chicago Los Angeles Philadelphia San Francisco Houston RaleighDurham North Carolina and Fresno California distributed through Amazon Fire TV Roku Apple TV and Android TVpowered sets in each area That39s 32amp160in all And then there39s Localish the venture formed more than a year ago consisting of a seriescentric linear channel with an assembly of short and longform segmentsWhen Localish rebranded as a linear channel it became available to 17 million TV households Jennifer Mitchell senior vice president of content development at ABC Owned TV Stations is especially excited about what Localish is bringing to a more comprehensive treatment of Black History Month this month The venture39s focus is essential and offers a programming advantage in serving communities of color in each ABCowned station39s service area she assertsquotLocalish was born out of the stations39 desire to represent the communities they serve authenticallyquot Mitchell says quotIt39s unique style of storytelling is focused on bringing out the good in American cities by elevating the people places and small businesses that unify communitiesquotAn important example of how Localish39s series lineup relates to Black History Month subject matter is More in Common in which each episode spotlights people from different backgrounds or cultures who find unexpected common ground in addressing an issue Over its first year More in Common has enjoyed top ratings in its time period among the ABCowned station markets quotIt39s paved a unique way for us to highlight communities of colorquot Mitchell notes One unique story she explains was about a former neoNazi and his friendship with his parole officer a Black woman which came to the attention of Dr Martin Luther King Jr39s daughter who invited them to participate together in a panel at the King Center quotMore in Common remains a force with high impact reporting relevant to current events making an impact in the communities it serves as can be seen during coverage of the civil unrest surrounding the death of George Floydquot Mitchell addsThroughout February Localish39s channel and content stream will have a specific emphasis quotWe39ll be featuring blackowned businesses and entrepreneurs throughout America from a leading winemaker in Vermont to a female welder in Philadelphiaquot explains executive producer Michael Koenigs quotWe39ll also be promoting shortform and longform content across our platform this monthquotHere39s a rundown of Black History Month highlights each ABCowned station will deliver to smart TV householdsWABCNew York Episodes of Here and Now the longrunning Sunday public affairs series produced via the famous Schomburg Center for Research in Black Culture located in Harlem Here and Now is a contemporary continuation of Like It Is the groundbreaking and longrunning 19682012 documentaryinterview program hosted by former news anchor and correspondent Gil Noble WABC is also producing segments on African American frontline workers dealing with the coronavirus pandemicKABCLos Angeles Salutes to the Tuskegee Airmen and famed architect Paul Revere Williams plus Localish segments spotlighting the city39s oldest African Americanowned businessesWLSChicago Coverage of virtual town halls dealing with race and equity mattersWPVIPhiladelphia A spotlight on local African American doctors and business leadersKGOSan Francisco Weekly specials on local black history and cultureKTRKHouston Segments on the Texas Black Cowboy Museum and African American skateboarders plus live coverage of virtual town hallsWTVDRaleighDurham NC quotPast Present and Futurequot reports on local influencers and change agentsKFSNFresno A weeklong set of profiles about African American heroes and role modelsamp160Click the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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A Smart Black History Month Double Play for ABC Stations

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Simon Applebaum

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A Smart Black History Month Double Play for ABC Stations

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