a4 Advertising's 2021 approach to local and regional advertising is not "business as usual" says George Costa, vice president local ad sales, and Rich Davis, senior director local ad sales, who shared observations and insights for 2020 and beyond with MediaVillage. "Last year we witnessed a focus among local advertisers to just being a good partner in the community," Costa shared. "You know, [being] health and safety conscious, and [placing] much less focus on how much profit am I driving. I just want to sustain. I want to keep my employees employed. I want to keep the business going."
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