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Ad Week's One Word: PROGRAMMATIC

By Simon Applebaum September 24, 2013 TV / Video Download Archives
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When Advertising Week launched a decade ago, Internet/digital advertising buys reached $7 billion, according to various estimates. The 2013 benchmark for that marketplace is anticipated to hit between $35-40 billion.

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Simon Applebaum

Simon Applebaum is a contributing writer for MediaVillage.com on all things television. Simon also is the producer/host of Tomorrow Will Be Televised, the radio program all about TV which begins its 10th season next month. Tomorrow runs twice-weekly on Blo... read more

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