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Ad Week's One Word: PROGRAMMATIC

Ad Week's One Word: PROGRAMMATIC

Author

Simon Applebaum photo

Simon Applebaum

Publish date

September 24, 2013

Channel

TV / Video Download

Archived in

Tomorrow Televised

When Advertising Week launched a decade ago, Internet/digital advertising buys reached $7 billion, according to various estimates. The 2013 benchmark for that marketplace is anticipated to hit between $35-40 billion.

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Simon Applebaum photo

Simon Applebaum

Simon Applebaum has covered the TV medium for more than 35 years. Now a regular MediaVillage columnist, he produces and hosts Tomorrow Will Be Televised the program all about TV, now in its 12th year.  Previously, he was a senior editor for vario... read more

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