When Advertising Week launched a decade ago, Internet/digital advertising buys reached $7 billion, according to various estimates. The 2013 benchmark for that marketplace is anticipated to hit between $35-40 billion.
Ad Week's One Word: PROGRAMMATIC
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Simon Applebaum
Simon Applebaum has covered the TV medium for more than 38 years. Now a regular MediaVillage columnist, he produces and hosts Tomorrow Will Be Televised, a program all about TV, now in its 12th year. Previously, he was a senior editor for various TV-centric … read more
