An advertising strategy that includes the additional targeting capabilities of connected TV means brands are finally in a position to jump well beyond the benefits of current addressability options to a new level of optimization and the higher efficiency that they seek. Now, that’s exciting.
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Founder, Chairman and Chief Executive Officer BrightLine Jacqueline Corbelli is the Founder, Chairman and CEO of BrightLine, an advertising and marketing firm, which creates and implements interactive TV (iTV) advertising strategies that engage target co… read more
