Founder, Chairman and Chief Executive Officer
BrightLine
Jacqueline Corbelli is the Founder, Chairman and CEO of BrightLine, an advertising and marketing firm, which creates and implements interactive TV (iTV) advertising strategies that engage target consumers in a two-way dialogue with clients' brands.
Jacqueline is the visionary and principal architect behind BrightLine's path and direction in iTV advertising. It is this vision that enables top U.S. marketers like Unilever, GlaxoSmithKline, Kellogg's and American Express to transform nearly 90MM consumers' television viewing experiences and achieve exceptional results through data-driven interactive television campaigns that deepen brands' relationships with consumers and drive purchases.
Accounting for 95 percent of all iTV activity, BrightLine is recognized as the market leader in exploiting the latest digital technologies to create interactive brand experiences for television viewers. BrightLine's ground breaking work has been cited for two consecutive years by the National Academy of Television Arts and Science, generating three Emmy nominations and one award. BrightLine was also named Admaker by The Wall Street Journal, and Jacqueline Corbelli was named by AlwaysOn Media to the "Madison Avenue 'It' List", recognizing individuals who have proven they understand how to translate new media into effective advertising vehicles for marketers.
At the forefront of new trends in the iTV space, Ms. Corbelli has been a consistent speaker at industry conferences and events throughout the nation. She has also written numerous articles on operational infrastructure and business process redesign for various trade periodicals.
Prior to BrightLine, Ms. Corbelli was President of Aston Associates, LLC, where she led the business and operational redesign of ten major institutions worldwide since the firm was founded in 1992. She brings deep insight and extensive expertise in heightening market performance, effecting transformational change and accelerating the achievement of strategic revenue growth.
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