Consumers in 2019 are moving about more than ever, with estimates of over 70% of our waking hours being spent out of home. But they are staying more connected while doing so, whether travelling to work, visiting a dentist's office or watching a playoff football game in a bar with friends. Fortunately, for us as marketers, the fact that audiences aren't home doesn't mean that they can't be effectively engaged. Quite the contrary: even when out, consumers continue to interact with both their devices and the increasingly ubiquitous full-size digital displays that surround us wherever we go.
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