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Advanced Advertising: Three Key Considerations for Marketers

Advanced Advertising: Three Key Considerations for Marketers

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Michele Stone

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Paramount InSites
73 36 43

Nearly four years ago I was a national TV buyer for GroupM, sitting across the table from the executives of a major advertiser in a pre-Upfront meeting.  When the head of our research department asked if the client would be interested in targeting rewards members with its TV buy, the client's response was "not yet."  I, however, was sold immediately.  So, when the advanced advertising team was created, and advertisers were ready, I was there -- helping clients develop segments and access data and fold that data into their national TV planning and buying scenarios.

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Michele Stone

Michele Stone is a Director of Data Solutions at Viacom.  She previously worked for GroupM Data Solutions in linear TV, as well as on the national broadcast teams at MediaCom and MEC.  She is a graduate of the University of Scranton. read more

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Home Advancing Diversity
Knowledge Exchange
Group Knowledge Exchange

MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

Read member content
#

Welcome to The Myers Report, a comprehensive hub within MediaVillage that presents the results of major industry studies, in-depth insights, market intelligence, and a wealth of media, marketing, and advertising-related data and resources. Delve into the latest financial data and forecasts that shape decision-making in the ever-evolving media landscape, and access valuable tools and information to empower professionals and businesses alike. Stay ahead of the curve with the latest trends and analysis, curated to provide a holistic view of the dynamic media industry.

Go to page
#

Welcome to the Thought Leadership & Insights section of MediaVillage, your go-to destination for cutting-edge news, perspectives, and strategies from media agencies and brand marketers. Explore a curated collection of forward-thinking articles, interviews, and analyses that shape the future of the media industry and drive impactful advertising campaigns.

Go to page
#

Discover the Media Owners & Sales Insights section of MediaVillage, where you'll find a wealth of thought leadership, up-to-the-minute news, and invaluable insights from media owners, media sales organizations, vendors, and suppliers. Dive into exclusive content that unveils the latest trends, innovations, and strategies driving the media landscape and fueling successful collaborations within the industry.

Go to page
#

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

Go to page
Thought Leaders
Myers Reports
About Us
Our Mission About MediaVillage About AdvancingDiversity.org Whitepapers on Education, Diversity and Growth Our Team Our Columnists & Journalists
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