In the previous Cog Blog post, we discussed the announcement ISBA director general Phil Smith made at the 2019 asi TV and Video Conference in Prague: an advertiser-driven intervention in audience measurement via a cross-media initiative called Origin.
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Brian Jacobs spent more than 35 years in advertising, media, and research agencies, including spells at Leo Burnett (UK, EMEA, International media director), Carat International (managing director), Universal McCann (EMEA director) and Millward Brown (execut… read more