In the previous Cog Blog post, we discussed the announcement ISBA director general Phil Smith made at the 2019 asi TV and Video Conference in Prague: an advertiser-driven intervention in audience measurement via a cross-media initiative called Origin.
Advertisers and Accurate Audience Measurement — Who Pays?
![Advertisers and Accurate Audience Measurement — Who Pays?](/media/articles/marketing_clouds_business-graph_f1anlu_O_graphic_stock_whqks4N.jpg.550x380_q85_box-0%2C364%2C2597%2C2170_crop.jpg.webp)