There are certain topics that recur in the trade press. There's ad spend forecasts, awards, people news, new business wins and in-housing. Us bloggers have our favorites -- in my case, transparency, planning and the various evils visited upon us by online platforms. And in-housing.
Advertisers Doing It for Themselves
![Advertisers Doing It for Themselves](/media/articles/iStock-1358748310000.jpg.550x380_q85_box-0%2C38%2C640%2C482_crop.jpg.webp)