Advertisers wanting to know which programs are best for advertising their products are turning to TRA’s patented Media TRAnalytics® to learn what their purchasers are watching. Advertisers wondering where their dollars would be best spent for Soap & Body Washes now know it is not on the highly rated shows featuring sweaty wrestlers or basketball players, but on the spontaneous strong-minded Jersey Shore. MTV’s Jersey Shore ranked highest (above 120) among the other top rated programs for Soap & Body washes providing The Right Audience™ for advertisers of these products. Reallocating advertiser’s money to the best television audience will help maximize the return on media investment.

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