In the spirit of letting AI do all the work, I thought I would share some of my tests of ChatGPT, part of the OpenAI initiative that also released Dall•E 2. If you haven't given it a go yet, Dall•E 2 allows you to type a description of any picture and it will draw several options of that image for you with uncanny expertise. It was released to the masses at the end of September, and during its first few weeks out was generating over two million images a day. If that weren't enough to keep graphic designers and creatives up at night, enter ChatGPT, which does for copy what Dall•E 2 did to art. And this is just the bottom half of the first inning taking digital transformation in the advertising and marketing industry to an entirely new level.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.