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Anatomy of an Upfront/NewFront Showcase: Part 2

By Simon Applebaum July 12, 2016 Tomorrow Televised Archives
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You're a company in the business of staging Upfront and/or NewFront presentations. You've just landed a new client or renewed ties with a current one. Now you're in the throes of shaping what that presentation will look like in 2017. What dictates your strategy?

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Simon Applebaum

Simon Applebaum is a contributing writer for MediaVillage.com on all things television. Simon also is the producer/host of Tomorrow Will Be Televised, the radio program all about TV which begins its 10th season next month. Tomorrow runs twice-weekly on Blo... read more

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