You're a company in the business of staging Upfront and/or NewFront presentations. You've just landed a new client or renewed ties with a current one. Now you're in the throes of shaping what that presentation will look like in 2017. What dictates your strategy?
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Simon Applebaum has covered the TV medium for more than 38 years. Now a regular MediaVillage columnist, he produces and hosts Tomorrow Will Be Televised, a program all about TV, now in its 12th year. Previously, he was a senior editor for various TV-centric … read more