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Anatomy of an Upfront/NewFront Showcase: Part 2

Anatomy of an Upfront/NewFront Showcase: Part 2

Author

Simon Applebaum photo

Simon Applebaum

Publish date

July 12, 2016

Channel

Tomorrow Televised

Archived in

Upfronts/NewFronts
23 25 7

You're a company in the business of staging Upfront and/or NewFront presentations. You've just landed a new client or renewed ties with a current one. Now you're in the throes of shaping what that presentation will look like in 2017. What dictates your strategy?

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23 25 7
Simon Applebaum photo

Simon Applebaum

Simon Applebaum has covered the TV medium for more than 35 years. Now a regular MediaVillage columnist, he produces and hosts Tomorrow Will Be Televised the program all about TV, now in its 12th year.  Previously, he was a senior editor for vario... read more

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