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photo Simon Applebaum July 12, 2016

Anatomy of an Upfront/NewFront Showcase: Part 2

Channel Tomorrow Televised
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Upfronts/NewFronts
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You're a company in the business of staging Upfront and/or NewFront presentations. You've just landed a new client or renewed ties with a current one. Now you're in the throes of shaping what that presentation will look like in 2017. What dictates your strategy?

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Simon Applebaum

Simon Applebaum has covered the TV medium for more than 35 years.  A recurring MediaVillage columnist, he produces and hosts Tomorrow Will Be Televised, the program all about TV now in its 11th year. Tomorrow runs live Mondays and Fridays at 3 p.m. Ea... read more

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