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Tomorrow Will Be Televised logo
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Anatomy of an Upfront/NewFront Showcase: Part 2

Anatomy of an Upfront/NewFront Showcase: Part 2

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Simon Applebaum

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Upfronts/NewFronts
23 25 7

You're a company in the business of staging Upfront and/or NewFront presentations. You've just landed a new client or renewed ties with a current one. Now you're in the throes of shaping what that presentation will look like in 2017. What dictates your strategy?

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23 25 7

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Simon Applebaum photo

Simon Applebaum

Simon Applebaum has covered the TV medium for more than 38 years. Now a regular MediaVillage columnist, he produces and hosts Tomorrow Will Be Televised, a program all about TV, now in its 12th year. Previously, he was a senior editor for various TV-centric … read more

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

See All Channels
Advancing Diversity
Go to page
#Ask-GenZ
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Future of Men
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Go to page
Shattering the Glass Ceiling
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Go to page
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Go to page
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Go to page
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Go to page
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MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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