In Part 1 of this two-part column I began to lay out a theory that Apple has more in mind than just launching a news store, a gaming platform, a credit card and a TV service. The tonality and the underlying themes of each release are strong counters to the negativity and dystopian nature that our current political and tech environment has been mired in over the past few years. Apple is serious about bringing hope, humanity and civility back to society.
Apple Just Launched a Social Movement and No One Seems to Have Noticed: Part 2
![Apple Just Launched a Social Movement and No One Seems to Have Noticed: Part 2](/media/articles/hello.jpg.550x380_q85_box-0%2C13%2C640%2C458_crop.jpg.webp)