Ad agencies have had a tough time for the past decade. Reduced retainers. Disappearing AOR relationships, as clients expanded their portfolios of agencies.Inflating Scopes of Work, straining the capabilities of agencies' downsized and juniorized staffs.
Michael Farmer is the author of Madison Avenue Manslaughter: an inside view of fee-cutting clients, profit-hungry owners and declining ad agencies. An updated third edition will be published in February 2019.
Farmer has an MBA from Harvard Business Scho...