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Are Movie Theaters The Happiest Media Places On Earth? Consumers Think So!

Are Movie Theaters The Happiest Media Places On Earth? Consumers Think So!

Author

Doug Pulick photo

Doug Pulick

Publish date

September 13, 2013

Channel

NCM

Labor Day Weekend marked the official end of the summer season at the Box Office, and what a summer it was! With an estimated total of $4.75 billion, summer 2013 became the highest grossing movie season of all time — up an estimated 10.7% over summer 2012, and 7.8% over summer 2011, the previous record holder.

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Doug Pulick photo

Doug Pulick

Doug Pulick, National CineMedia (NCM)’s senior vice president, Strategic Insight and Analytics, leads the company’s marketing, sales and advertising research team based in New York. NCM is America's Movie Network. As the #1 weekend network ... read more

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