As audio has become the darling of media again, the bar has been raised for better quality ads in both on air and on demand programming. Agencies are beginning to embrace RFPs for spoken word ads, and taking a lesson from the best of the old guard radio creative shops, like Oink Ink Radio. Networks, more cognizant of the need to offer consistency and strategic versioning across all their platforms, are hiring copywriters. Specialized creative agencies are springing up with a focus on better audio ads suited to a mobile world.
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