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Audio Ad Creative: Leave It to the Professionals

Audio Ad Creative: Leave It to the Professionals

Author

E.B. Moss photo

E.B. Moss

Publish date

November 16, 2016

Channel

NPR InSites

Archived in

Audio InSites E.B. Moss Reports
47 40 37

As audio has become the darling of media again, the bar has been raised for better quality ads in both on air and on demand programming. Agencies are beginning to embrace RFPs for spoken word ads, and taking a lesson from the best of the old guard radio creative shops, like Oink Ink Radio. Networks, more cognizant of the need to offer consistency and strategic versioning across all their platforms, are hiring copywriters. Specialized creative agencies are springing up with a focus on better audio ads suited to a mobile world.

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E.B. Moss photo

E.B. Moss

E.B. Moss built ad sales marketing departments for Lifetime Television, National Cable Communications, and Food Network, as well as audio companies Cumulus/Westwood One and AdLarge Media. Now, as head of content strategy and social media for MediaVillage, E.… read more

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