Later this week I will be doing my annual chairing stint at the asi conference in Nice. This will as usual see the cream of the audience measurement world (yes I know, and me) gather to discuss a topic which in recent years has moved from the media back office to, if not center stage, then certainly closer to the spotlight.
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Brian Jacobs spent more than 35 years in advertising, media, and research agencies, including spells at Leo Burnett (UK, EMEA, International media director), Carat International (managing director), Universal McCann (EMEA director) and Millward Brown (execut… read more
