It's not exactly an architectural marvel. In fact, its very name is oxymoronic as the building itself is round or oval, not square as its name to the uninformed might imply. The venue itself sits on top of a major hub where millions of commuters each year start and end their day looking up at the gigantic front sign to see if there is an event that night or upcoming for which they may have an interest in attending. More than a few of those commuters go to their jobs in our beloved advertising and media industry.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.