Campaign Transitions from Weekly to Monthly

I used to buy it and its competitoramp160Adweeklyamp160even before I started working believing that if I wanted to impress in any interview for a job in advertising it would be well to at least speak the language amp160Then once I managed to get a job in an agency there would be the weekly queue to nab the reception copy as soon as it appeared amp160The height of ambition was to be senior enough to warrant your own copyEventually I used to feature from time to time in its pages on my office wall is a photo of me that appeared in Campaign purchased I should add hurriedly to help The History of Advertising Trust amp160Amazingly I39m not on a fireescapeThere were the stories of Campaignamp160favoritismamp160Saatchi and Saatchi were always said to be so favored although that was no doubt in large part down to the agency39s expert management of its own publicityThe lack of interest in quotmediaquotamp160was a given one editor took me out to lunch and started the conversation by stating that quotall media people are boring save onequot amp160She later married the oneThere was the mix of nerves and excitement taking a call from a Campaignamp160journalist knowing full well that reputations could be made and derailed There was the immediate rush of making it into the magazine39s pages followed by the praise or sympathy of your peers amp160Campaign39s journalists could be arrogant and sometimes unkind amp160I recall to this day a piece about me joining an agency that concluded that it was sad that the agency couldn39t find someone younger to put into the top job amp160This from someone who had never met meamp160But then much the same could be said by anyone criticized by any journalist on anything anywhere amp160Simplyamp160par for the courseCompared with its US equivalent Advertising Age Campaignamp160always tilted towards the people in the business rather than the business of the business which made it all at once infuriating exciting selfimportantamp160and unputdownableWill its new status as a monthly supported by beefing up its already impressive online presence change it in any way amp160I suspect so the very nature of a monthly is to be more considered the very nature of online is to be above all immediate amp160The thrilling mix of a newsdriven immediacy alongside topical gossip fits neatly into a weekly publishing cycle amp160quotConsideredquotamp160plus 39immediatequotamp160risks losing the irreverence and the funAt times since its arrival in the late 196039s I39ve hated Campaign at others I39ve loved it amp160Like everyone else I wish it all the best as a monthly of course I39ll keep reading it but Thursdays just won39t be the sameI39ll miss itClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively those of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writersamp160

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Campaign Transitions from Weekly to Monthly

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Brian Jacobs

Jon Miller | Cofounder Marketo, Engagio | The Gumball Machine is Broken - Rethinking B2B Marketing - By Mike Linton

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Campaign Transitions from Weekly to Monthly

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Brian Jacobs

Jon Miller | Cofounder Marketo, Engagio | The Gumball Machine is Broken - Rethinking B2B Marketing - By Mike Linton

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