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About us

Can Procurement Fix Madison Avenue's Mess?

Author

Michael Farmer

Publish date

March 22, 2017

Channel

CMO Village

Archived in

Madison Avenue Makeover

Could Madison Avenue's mess be any worse? The unhappy picture can be reconstructed from articles in the trade press over the past two years.

Michael Farmer

MediaVillage columnist Michael Farmer is the author of Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies (Third Edition, 2019), which won four publishers' awards for excellence in marketing… read more

Can Procurement Fix Madison Avenue's Mess?

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