Could Madison Avenue's mess be any worse? The unhappy picture can be reconstructed from articles in the trade press over the past two years.
Can Procurement Fix Madison Avenue's Mess?
Michael Farmer
MediaVillage columnist Michael Farmer is the author of Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies (Third Edition, 2019), which won four publishers' awards for excellence in marketing… read more
