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photo Michael Farmer March 22, 2017

Can Procurement Fix Madison Avenue's Mess?

Channel CMO Village
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Madison Avenue Makeover
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Could Madison Avenue's mess be any worse? The unhappy picture can be reconstructed from articles in the trade press over the past two years.

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Michael Farmer

Michael Farmer is the author of Madison Avenue Manslaughter: an inside view of fee-cutting clients, profit-hungry owners and declining ad agencies, winner of four publishers’ awards for the best Marketing/ Advertising book of 2016 and 2017. He is at ... read more

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