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Can Procurement Fix Madison Avenue's Mess?

By Michael Farmer March 22, 2017 Madison Avenue Manslaughter Archives
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Could Madison Avenue's mess be any worse? The unhappy picture can be reconstructed from articles in the trade press over the past two years.

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Michael Farmer

Michael Farmer is the author of Madison Avenue Manslaughter: an inside view of fee-cutting clients, profit-hungry owners and declining ad agencies, which won the Axiom Gold Business Book Award for 2016 and the Independent Publisher's Silver Business Bo... read more

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