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Can Procurement Fix Madison Avenue's Mess?

Can Procurement Fix Madison Avenue's Mess?

Author

Michael Farmer photo

Michael Farmer

Publish date

March 22, 2017

Channel

CMO Village

Archived in

Madison Avenue Makeover
6 31 90

Could Madison Avenue's mess be any worse? The unhappy picture can be reconstructed from articles in the trade press over the past two years.

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Michael Farmer photo

Michael Farmer

Michael Farmer is the author of Madison Avenue Manslaughter: an inside view of fee-cutting clients, profit-hungry owners and declining ad agencies. An updated third edition will be published in February 2019. Farmer has an MBA from Harvard Business Scho... read more

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