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Can Procurement Fix Madison Avenue's Mess?

Can Procurement Fix Madison Avenue's Mess?

Author

Michael Farmer photo

Michael Farmer

Publish date

March 22, 2017

Channel

CMO Village

Archived in

Madison Avenue Makeover
6 31 90

Could Madison Avenue's mess be any worse? The unhappy picture can be reconstructed from articles in the trade press over the past two years.

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6 31 90
Michael Farmer photo

Michael Farmer

MediaVillage columnist Michael Farmer is the author of Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies (Third Edition, 2019), which won four publishers' awards for excellence in marketing… read more

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    Home Knowledge Exchange
    Knowledge Exchange

    A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

    Read member content
    #

    Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

    Go to page
    #

    For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

    Go to page
    #

    Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

    Go to page
    #

    Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

    Go to page
    TV / Video Download
    TV / Video Download

    Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

    See All Channels
    Behind the Scenes in Hollywood
    Go to page
    Ed Martin Report
    Go to page
    TV / Video Download
    Go to page
    #AndradeSays
    Go to page
    Shattering the Glass Ceiling
    Go to page
    In the Loop
    Go to page
    The Update
    Go to page
    Tomorrow Will Be Televised
    Go to page
    Lunch at Michael's
    Go to page
    The Myers Report
    The Myers Report

    For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

    See All Channels
    The Myers Report
    Go to page
    Watch, Listen & learn
    Watch, Listen & learn

    Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

    See All Channels
    Jack Myers Leadership Conversations
    Go to page
    Jack Myers ThinkTank
    Go to page
    Advancing Diversity Podcast
    Go to page
    The Pool
    Go to page
    The Storytelling Revolution
    Go to page
    Insider InSites Podcasts
    Go to page
    #AskGenZ
    Go to page
    Legends & Leaders
    Go to page
    Advancing Diversity
    Advancing Diversity Villages

    Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

    See All Channels
    From Advocacy to Activism
    Go to page
    WomenAdvancing
    Go to page
    The Age of Aging
    Go to page
    LGBT+ Advancing
    Go to page
    1stFive
    Go to page
    Advancing Diversity Hall of Honors
    Go to page
    Future of Men
    Go to page
    About us
    Our Mission About MediaVillage About Advancing Diversity About AvrioB2B SaaS Platform Whitepapers on Education and Growth About Jack Myers Our team Our Columnists & Journalists
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