MediaVillage logo
Sign In Sign Up
Sign In Sign Up
Knowledge Exchange
Knowledge Exchange

A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

Read member content
#

Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

Go to page
#

For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

Go to page
#

Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

Go to page
#

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

Go to page
TV / Video Download
TV / Video Download

Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

See All Channels
Behind the Scenes in Hollywood
Go to page
Ed Martin Report
Go to page
TV / Video Download
Go to page
Upfronts/NewFronts
Go to page
#AndradeSays
Go to page
Shattering the Glass Ceiling
Go to page
In the Loop
Go to page
The Update
Go to page
Tomorrow Will Be Televised
Go to page
Lunch at Michael's
Go to page
The Myers Report
The Myers Report

For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

See All Channels
The Myers Report
Go to page
Watch, Listen & learn
Watch, Listen & learn

Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

See All Channels
Conversations with the Community
Go to page
Jack Myers ThinkTank
Go to page
Legends & Leaders
Go to page
The Pool
Go to page
The Storytelling Revolution
Go to page
View from the Grandstand
Go to page
Advancing Diversity Podcast
Go to page
#AskGenZ
Go to page
Advancing Diversity
Advancing Diversity Villages

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

See All Channels
From Advocacy to Activism
Go to page
WomenAdvancing
Go to page
The Age of Aging
Go to page
LGBT+ Advancing
Go to page
Advancing Diversity Hall of Honors
Go to page
Future of Men
Go to page
About us
Our Mission About MediaVillage About AdvancingDiversity.org Whitepapers on Education, Diversity and Growth Our Team Our Columnists & Journalists

Search MeetingPrep.com for Marketing & Media People, Companies, Topics

CMO Village logo
CMO Village logo

Can Procurement Fix Madison Avenue's Mess?

Can Procurement Fix Madison Avenue's Mess?

Author

Michael Farmer photo

Michael Farmer

Publish date

March 22, 2017

Channel

CMO Village

Archived in

Madison Avenue Makeover
6 31 90

Could Madison Avenue's mess be any worse? The unhappy picture can be reconstructed from articles in the trade press over the past two years.

Page  of  Prev Next
6 31 90

Enjoying This Commentary? There's More to Love

Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.

Please, enter email in correct format
Michael Farmer photo

Michael Farmer

MediaVillage columnist Michael Farmer is the author of Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies (Third Edition, 2019), which won four publishers' awards for excellence in marketing… read more

ADVERTISEMENT

Featured Videos

Thumbnail for video of article: Watch Now: Madison Avenue Manslaughter or Makeover? Michael Farmer
Watch Now: Madison Avenue Manslaughter or Makeover? Michael Farmer - Madison Avenue Makeover
18 May 2020 0 views
More Videos:
Thumbnail for video of article: Michael Farmer and Peter Hubbell: Boomers Are Not "OK" on Madison Avenue
Michael Farmer and Peter Hubbell: Boomers Are Not "OK" on Madison Avenue

Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive
The Myers Report research findings.

Please, enter email in correct format
    MediaVillage white logo
    MyersBizNet, Inc.
    Knowledge Exchange / TV / Video Download / The Myers Report / Watch, Listen & learn / Advancing Diversity
    Company
    • About Us
    • Contact Us
    • Privacy Policy
    • Terms of Use
    • Partner Showcase
    Follow us
    Our reports

    Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast.

    Get our reports
    GET IN TOUCH

    We'd like to hear from you! Call us, send us an email or request a meeting.

    Contact Us
    Receive e-mail News & Updates

    Thank you for visiting MediaVillage.com. Subscribe for free to receive our e-reports and weekly updates.

    Sign Up

    © 2021 MediaVillage is a registered trademark of MyersBizNet. All rights reserved

    Home Knowledge Exchange
    Knowledge Exchange

    A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

    Read member content
    #

    Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

    Go to page
    #

    For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

    Go to page
    #

    Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

    Go to page
    #

    Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

    Go to page
    TV / Video Download
    TV / Video Download

    Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

    See All Channels
    Behind the Scenes in Hollywood
    Go to page
    Ed Martin Report
    Go to page
    TV / Video Download
    Go to page
    Upfronts/NewFronts
    Go to page
    #AndradeSays
    Go to page
    Shattering the Glass Ceiling
    Go to page
    In the Loop
    Go to page
    The Update
    Go to page
    Tomorrow Will Be Televised
    Go to page
    Lunch at Michael's
    Go to page
    The Myers Report
    The Myers Report

    For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

    See All Channels
    The Myers Report
    Go to page
    Watch, Listen & learn
    Watch, Listen & learn

    Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

    See All Channels
    Conversations with the Community
    Go to page
    Jack Myers ThinkTank
    Go to page
    Legends & Leaders
    Go to page
    The Pool
    Go to page
    The Storytelling Revolution
    Go to page
    View from the Grandstand
    Go to page
    Advancing Diversity Podcast
    Go to page
    #AskGenZ
    Go to page
    Advancing Diversity
    Advancing Diversity Villages

    Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

    See All Channels
    From Advocacy to Activism
    Go to page
    WomenAdvancing
    Go to page
    The Age of Aging
    Go to page
    LGBT+ Advancing
    Go to page
    Advancing Diversity Hall of Honors
    Go to page
    Future of Men
    Go to page
    About us
    Our Mission About MediaVillage About AdvancingDiversity.org Whitepapers on Education, Diversity and Growth Our Team Our Columnists & Journalists
    Sign In Sign Up