If the adage "all media is local" is in any way accurate, then Sinclair Broadcast Group is taking that and evolving it to a new place in the digital age. It became clear during New York City Television Week 2019 that Sinclair's multi-platform OTT entrant, STIRR, is breaking down geographic boundaries and moving to a future with greater interactivity and increased advertising relevance.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.