One of the more challenging questions asked by a client of his or her media agency planning team is the one that begins: ‘We need to review how much we spend as against how much you think we should spend’.
Charting the Budget Course
![Charting the Budget Course](/media/articles/TheCogBlog_logo_wide_VzXw7jL.png.550x380_q85_box-183%2C124%2C1354%2C937_crop.png.webp)
One of the more challenging questions asked by a client of his or her media agency planning team is the one that begins: ‘We need to review how much we spend as against how much you think we should spend’.
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