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"Cinema" It's Just Another Word for Resilience

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"Cinema" It's Just Another Word for Resilience

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Doug Pulick

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NCM
99 17

Register here for the long-awaited Jack Myers Leadership Conversation with NCM's Cliff Marks and Regal's Ken Thewes. If the messaging below looks dated, yet peculiarly apropos, that's because it is something you would have seen 100+ years ago during the pre-dawn talking picture era inside your local neighborhood "movie house". In September 1918, the U.S. saw the spread of a deadly respiratory ailment, similar to COVID-19, that lasted into early 1919 and took the lives of some 675,000 Americans. Movie theaters from Minneapolis to Los Angeles were closed down for approximately 2 months, with various U.S. cities and towns challenging local ordinances that shuttered their doors, encouraged the wearing of "influenza masks" or sued their local government for financial reparation to out-of-work theater employees. Back then it was common for a movie theater's staffing to include stagehands, musicians, and other performers, in addition to projectionists, ushers and cashiers.

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Doug Pulick photo

Doug Pulick

Doug Pulick, National CineMedia (NCM)’s senior vice president, Strategic Insight and Analytics, leads the company’s marketing, sales and advertising research team based in New York. NCM is America's Movie Network. As the #1 weekend network in… read more

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MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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