Over the next several months, I will be sharing my new Report to the Industry: A Wake-Up Call for Growth Through Visionary Leadership. My core focus is on innovative new solutions for business growth, as C-Suite leaders of the media and marketing industry, with rare exception, remain locked into business models that reinforce zero-to-negative revenue growth. While most executives can quickly outline the threats confronting their organizations and the industry, the solutions they pursue typically extend established and outdated models. Rather than identifying, exploring, creating and investing in long-term growth opportunities, those responsible for growth remain dedicated to maintenance of the status quo.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.