As brands seek new ways to break through with consumers, they're showing a renewed interest in not only out-of-home (OOH), but also an artistic technique from the 16th century known as anamorphic illusion.Whether it's Netflix making a splash in Times Square for its Outer Banks Season 2 premiere, Balenciaga collaborating with Fortnite to create a dual virtual / real-world experience, or Heinz stunning ketchup lovers with its new packet roller on the big screens in Las Vegas, what do all these brands have in common? They're reimagining the outdoor canvas in an unmissable and unforgettable way using this remerging artistic technique.
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