The formation of the CNNVR business unit is a giant step forward for the news and technology industries as it blends the best of both for audiences and advertisers alike. With the proliferation of mobile and new viewing technologies, CNNVR leverages the news organization’s global footprint and its mission to deliver world class journalism through factual and immersive storytelling. In the case of this division, it is storytelling that further transports the viewer to a place that can also generate empathy. “We are the only video and television news outlet with an absolute commitment to 360 storytelling,” says Jason Farkas, Vice President of Premium Content Video and Head of CNNVR. “Our competitors are more about political discussion and they lack boots on the ground worldwide; at CNN, audiences come for the news and stay for the VR.”
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