Despite the isolation created in a headphone-centric world, a study unveiled in a lively town hall session at the recent IAB Video Symposium showed that video-watching is often a shared activity -- a finding with clear implications for brands planning and buying OTT advertising.
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Kathy Newberger manages the media and entertainment category at the NY Interconnect, which is a joint venture between Altice USA, Charter Communications and Comcast, and unifies TV and video ad opportunities across all providers in the New York DMA. Her b… read more
