Despite the isolation created in a headphone-centric world, a study unveiled in a lively town hall session at the recent IAB Video Symposium showed that video-watching is often a shared activity -- a finding with clear implications for brands planning and buying OTT advertising.
Co-Viewing on OTT Is a Thing for Brands, Says IAB, Alongside Hulu, Roku and Freewheel
![Co-Viewing on OTT Is a Thing for Brands, Says IAB, Alongside Hulu, Roku and Freewheel](/media/articles/watching_tv_s3x-3381-1046-1148-graphic_stock.jpg.550x380_q85_box-0%2C0%2C5806%2C4032_crop.jpg.webp)