UM, the global media agency network of IPG Mediabrands, today released its groundbreaking "Future Impact" study at Advertising Week New York. The research highlights the importance of socially responsible practices and values -- including integrity, equity and sustainability -- on consumer decision making, with consumer purchase intent more than doubling when socially conscious brands engage advertising media partners that share common values. The study also highlights how cultural dynamics affect the importance of socially conscious media partners.
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