Over the past 12 months people have been mostly confined to the four walls of their homes, staring at screens for both work and downtime. From video meetings to FaceTime and television to online workouts, it's how we have been conducting business, communicating with family and friends and keeping busy. We've reached a point where people are beginning to universally experience a "screen overload." For example, streaming services are already seeing significant drops in subscriber growth, with Media Brew reporting, "Now that people are dusting off their hard pants and Hinge profiles, streaming numbers are expected to slip." Recent data tells us that consumers are experiencing unprecedented levels of screen fatigue, with 75% saying, "I spend so much time looking at a computer, mobile device and TV screen, that I often tune out digital ads."
Consumers are Seeking Moments of Joy (Outside of Their Homes)
