OTT, cord-cutting, skinny bundles. The TV landscape is exploding with options and creating challenges for both the media industry and consumers alike. While consumers are challenged enough to follow their favorite content across a sea of platform choices, the media community must stay well ahead of the knowledge curve in order to maximize ad messaging and efficiencies across each of those content destinations. The DISH Media Sales team, responsible for both DISH and Sling TV ad sales, frequently encounters questions about the digital ad world today. The organization, which was first to market with both OTT via Sling and cross-platform addressable across both services, wants to see "all boats rise" via this multi-part series of educational insights about the OTT landscape, with ideas for overcoming the challenges and even some of the pet peeves inherent in this fast-moving area.