This episode provides an unusual opportunity to hear from both the media company and the media agency talking about one of their advertisers, Volvo, and a first in an addressable advertising execution. Tobias Wolf (top right back), who as Executive Director, Client Services leads a team of media strategists and specialists across global media agency network Mindshare, and Brian Norris (top right front), Vice President of DISH Media Sales, shared some real insider insights. (The transcript below has been edited for clarity and length. Listen to the entire conversation for full insights here, below, or now on Stitcher! And, please consider subscribing to all our Insider InSites podcasts on Apple podcasts.)
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