For 20+ years, I have explored emerging technologies that can help brands tell better stories. I have also helped brands align their online and offline experiences into Oneline™ experiences, to create a better business, drive revenue and differentiate in a world that's too similar. I am also a leading voice in the conversation on the socialization of place and the exploration of how digital technologies will impact the physical space.
I am currently the Chief Experience Officer for Experiential Advertising, bringing the power of VR/AR to brand marketing. VR/AR is exploding again and companies are looking to see how they can use this technology to create compelling experiences for both their customers and employees. With over 25 years of experience in creating brand experiences and several years on both the client and agency side, I am returning to consulting to help companies better understand the emerging technology trends like VR and AR. I started with VR in 1991 and was an early pioneer in Experiential Advertising, the use of VR for advertising and I now bring those years of hands-on experiences to both agencies and VR companies. I learned firsthand what works and what doesn't, having brought VR to tens of thousands of people over the years.
Previously, I was recently the Director of the PwC Experience Center, working in innovation and emerging technologies. I also worked on developing programs around VR/AR and how digital is impacting physical space. In addition, I was lead mentor and introduced storytelling and pecha kuchu for an internal design think training pilot.
Before that, I was the Director of the AT&T AdWorks Lab, here in NYC. It was very exciting to be in a place where all of my previous skills came together to create one, exciting brand experience! I have to say, we created a very cool environment, built on the narrative of Inform, Engage, Inspire.
Over the past 20+ years, I have:
- Helped generate $10 million+ in revenue for AT&T AdWorks by designing and running an innovative and engaging media lab experience
- Launched the first AudienceGames program, NewsBreaker Live, with SS+K and msnbc.com, which won a Gold Pencil. A 2nd AudienceGames with Volvo in the UK, which was called "one of the best marketing ideas in the world" by Brandweek magazine. I Also brought AudienceGames to theaters across Poland for Orange.
- I've been a key note speaker on emerging technology and brand experiences around the world.
- And I started my career as a parade performer at Walt Disney World.
In those many years, I've covered a lot of ground, but one thing has remained consistent: I've looked for innovative ways to create compelling, authentic and relevant brand experiences.
I’ve been very fortunate to have the chance to travel with his daughter Sydney, who helps him remember that the most important experiences are the ones you share with people you love.
David is trying to connect technological thinking with making. He can think about these interesting new technologies that work at 30,000 and he shows how it works at ground level. Brian Collins, Designer
"These days, many of us are so focused on the day to day that we lose sight of the incredible need to focus on future possibilities. David makes you see the world through a different set of lenses and imagine new ways to think and grow. The endless opportunities for business growth spew from this man's incredible creative mind in unimaginable ways. He is a talent you simply have to experience." Mort Goldstrom, from the Newspaper Association of America.
