For 20-plus years David Polinchock has explored emerging technologies that can help brands tell better stories. He has also helped brands align their online and offline experiences into Oneline™ experiences, to create a better business, drive revenue and differentiate in a world that's too similar. He is also a leading voice in the conversation on the socialization of place and the exploration of how digital technologies will impact the physical space.
Polinchock is currently the Chief Experience Officer for Experiential Advertising, bringing the power of VR/AR to brand marketing. VR/AR is exploding again and companies are looking to see how they can use this technology to create compelling experiences for both their customers and employees. With over 25 years of experience in creating brand experiences and several years on both the client and agency side, he is returning to consulting to help companies better understand emerging technology trends like VR and AR. He started with VR in 1991 and was an early pioneer in Experiential Advertising, the use of VR for advertising. He is now bringing those years of hands-on experiences to both agencies and VR companies. He learned firsthand what works and what doesn't, having brought VR to tens of thousands of people over the years.
Previously, he was Director of the PwC Experience Center, working in innovation and emerging technologies. He also worked on developing programs around VR/AR and how digital is impacting physical space. In addition, he was lead mentor and introduced storytelling and pecha kuchu for an internal design think training pilot.
Before that, Polinchock was the Director of the AT&T AdWorks Lab in New York City.