In the last few days, egta, the European Association of TV and Radio Sales Houses, published a comprehensive report into advances in hybrid television audience measurement. I don’t pretend to have read it – it runs to 104 pages and is really a source document outlining the options available – but fortunately I know a man who has assured me it is both comprehensive and useful.
Cross-Media Measurement: Whose Interest is Served?
![Cross-Media Measurement: Whose Interest is Served?](/media/articles/ryoji-iwata-unsplash.jpg.550x380_q85_box-0%2C0%2C640%2C445_crop.jpg.webp)