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Cross MediaWorks' Nick Troiano on Creating the Next Generation of TV Advertising

Cross MediaWorks' Nick Troiano on Creating the Next Generation of TV Advertising

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David Polinchock photo

David Polinchock

Publish date

July 18, 2017

Channel

Cadent
8 18 41

With the recent launch of one2one Media with long time industry executives Mike Bologna and Jamie Power, Cross MediaWorks' CEO Nick Troiano is continuing to build a parent company that encompasses the media areas he has the experience to deliver.  In a recent conversation, Troiano explained to me how Cross MediaWorks has become a triple-threat organization.  "You have Cadent, which is efficient media sales for broad-based TV awareness to complement network direct strategies, [and] you have one2one, which is household addressability across every platform," he says.  "Then," he adds, "you have TCA [The Cross Agency] in the middle, which is how do you actually leverage the creative process to bring about the same kind of performance or measurement results that that brand or advertiser wants."

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David Polinchock photo

David Polinchock

For 20-plus years David Polinchock has explored emerging technologies that can help brands tell better stories.  He has also helped brands align their online and offline experiences into Oneline™ experiences, to create a better business, dr... read more

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