Influence and culture are inseparable from one another like a single strand of DNA. They are intertwined, connected and dependent. Pulling one strand away from the whole would change the entire structure. Currently, many strands are being pulled in influencer marketing, and you can feel the whole thing coming apart. Extensive brand and culture work have confirmed the degree to which extractive values have corrupted influence. Look no further than the insane reasoning behind "baby influencers" to conclude that any fundamental understanding (and common sense) when it comes to culture is absent.