This week's Observer newspaper carried a lengthy piece on the work of Cambridge Analytica (CA) during both our EU Referendum campaign and the U.S. election. Cambridge Analytica (CA) is a data business, backed by a wealthy American name of Robert Mercer, who is both a friend of Nigel Farage and a supporter of Donald Trump through an association with Steve Bannon. The twin successes of the Brexit campaign and the Trump election apparently owe something to CA's work.
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