Speakers on the "Media Measurement Priorities" panel at Advertising Week punctuated the discussion with a call-to-action for all players in the media ecosystem: Join together to create a consumer-first, privacy-compliant data repository to enable both better targeting and more accurate measurement and attribution. It's a lofty goal that faces both political and technical challenges.
Debating Ad Measurement, Duplication, and Attribution Standards
![Debating Ad Measurement, Duplication, and Attribution Standards](/media/articles/AW_measurement_panel.JPG.550x380_q85_box-234%2C0%2C5842%2C3895_crop.jpg.webp)